Every football season, one question gets fans talking: Who is the best player in the world? Fans debate their favourite players, compare performances, celebrate goals, and argue over who truly deserves the Ballon d’Or. Everyone has an opinion, and everyone wants their favourite to win. But let’s look at it from a different angle. What […]

Running a small business in Nigeria is already a daily test of patience, creativity, and resilience. Between rising operating costs, customers negotiating prices, unstable electricity, and the challenge of making consistent sales, business owners have plenty to worry about. Now, Ebola is back in the headlines. On October 20, 2026, Nigeria’s Federal Ministry of Health […]

Starting a business is one thing. Growing it into something bigger is another. So, what makes the difference? If you live in Nigeria, you already know that running a business is not for the faint-hearted. One day, customers are coming in, sales are looking good, and you feel like things are finally working out. The […]

If you run a small business in Nigeria, you may have noticed something lately: customers are no longer buying the way they used to. A customer who once bought three or four items may now settle for just one. Someone who used to make purchases without asking too many questions may now ask for prices, […]

If you are a small business owner in Nigeria and have been thinking about investing in the Dangote Refinery IPO, there is good news: you have been given more time to consider the opportunity. The Dangote Petroleum Refinery and Petrochemicals FZE has extended its Initial Public Offering (IPO) deadline from October 13 to October 27, […]

Let’s be honest, every business owner loves making a sale. You see the notification, the customer pays, the order goes out, and you think, “Yes! Another sale.” But here’s the thing: the sale is not where the relationship with the customer ends. It is actually where the relationship should begin. This is one of the […]

If you run a small business in Nigeria, you already know that doing business here is not always straightforward. One day, you are excited because sales are picking up. The next day, the cost of goods has changed, transportation has gone up, or a customer is asking for a discount. You have to keep adjusting, […]

The Nigerian SME landscape is changing rapidly. Customers are discovering products online, comparing prices from their phones, asking questions through WhatsApp and social media, and increasingly completing purchases without ever visiting a physical shop. For small and medium-sized businesses, this is more than a technology trend. It is a change in the way customers discover, […]

The African e‑commerce landscape is evolving at an unprecedented pace, driven by rising internet penetration, mobile money adoption, and a youthful consumer base eager for convenience. In 2025, merchants who harness data‑driven insights and localize their offerings will outpace competitors. This guide walks you through actionable steps to optimize your online store, improve conversion rates, […]